Australian Public Consciousness

In the past two centuries, there has been a dramatic change in the role of food and eating in Australian public consciousness. Public discussion of food was largely confined to matters of supply, distribution and price. Towards the end of the nineteenth century some newspapers were offering regular columns of advice on housekeeping topics, including menu planning and recipes. However, eating remained essentially a private activity, even when undertaken in company. By the late twentieth century, food and eating had become prominent public preoccupations. Evidence of this dramatic cultural revaluation abounds. In bookstores, for example, cookery and all things related to it are often among the larger displays. There are specialty stores selling all manner of cookware, tableware and other paraphernalia associated with food, eating and drinking. Perhaps most telling is the extension of the phenomenon of mass media celebrity to include culinary personalities. Scholars, too, have jumped on the commodification bandwagon. Now degrees in gastronomy seem set to emulate the MBA phenomenon of the 1980s, and food has become a respectable subject for investigation, with philosophers, sociologists, historians, cultural theorists, ecologists and many others all having a go at it.