Competent

It feels counterintuitive, can your flaws or mistakes make you more likeable, a comparison illustrates how your personal brand can afford to mess up, assuming you are competent, but your business brand certainly cannot. It is interesting to compare both. How can your flaws really enhance your personal brand? Psychologist Elliot Aronson discovered that people who are considered superior by others could become more attractive after committing a small mistake or practical of low consequence. The degree of attractiveness varied depending on the level of competence. In the experiment, Aarenson recorded an actor at a quiz playing the role of contestant. The pre-briefed actor answered ninety-two percent of the questions correctly and then pretended to spill coffee; the recording was played to two groups of students who were asked to judge how likeable the contestant was. One including the spillage, and the other excluding it. Students consistently found the clumsy contestant to be more likeable. This is now known as the Practical Effect. We see this play out all the time, with individual and media highlights more visible to celebrities, musicians, royalty, and global leaders. There are several behavioural effects in force, including relativity and self reference, perfect people makes us feel small when they visibly mess up, their elevated status is reduced, and they seem more vulnerable, endearing, and relatable, and as a result, we feel a lot better about ourselves.