A shift in the Quality of Ads

Over the years, I have had the opportunities to observe and understand the thought process behind the ads that have been flooding both the print and the TV. | Proportionally, the numbers of ads that lack in quality have gone up exponentially as well. | There is an increasing attempt by most companies to be seen as cool and funky. | Another reason could be the burgeoning number of companies, which means an exponential increase in the number of ads that are being made. | Although there is a huge shift in the quality of ads that we come across on a daily basis - thanks essentially to improvement in technology - I somehow can't help but feel that the quality of communication of the message has become diluted.