#ROP-0767Re-order ParagraphsCore & AcademicMedium

Innovation

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Innovation is about doing what delights the customer, not just satisfying the customer. | You have to let people think and act outside their corporate ―boxes‖. You have to create an atmosphere of innovation. | Once it has been invented, customers can't imagine ever having lived without it. | But you can't invent revolutionary products in a conservative environment. | It's giving the customer something they didn't expect. They can't ask for it because they can't know what it is before it is created.

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