Carbon Detox

In his fascinating book Carbon Detox, George Marshall argues that people are not persuaded by information. | Our views are formed by the views of the people with whom we mix. | Of the narratives that might penetrate these circles, we are more likely to listen to those which offer us some reward. | He proposes that instead of arguing for sacrifice, environmentalists should show where the rewards might lie. | We should emphasise the old-fashioned virtues of uniting in the face of a crisis, of resourcefulness and community action.