The Environmental Revolution

The environmental revolution has been almost three decades in the making, and it has changed forever how companies do business. | In the 1960s and 1970s, corporations were in a state of denial regarding their impact on the environment. | Then a series of highly visible ecological problems created a groundswell of support for strict government regulation. | In the United States, Lake Erie was dead. In Europe, the Rhine was on fire. In Japan, people were dying of mercury poisoning. | Today many companies have accepted their responsibility to do no harm to the environment.