#RFB-11000701Reading: Fill in the BlanksAcademic,CoreMedium
Potential Buyers
Official Question Material
Prep: Varies
A market can be defined as a group of potential buyers with needs and wants and the purchasing power to [blank] them. During the exchange process, the potential buyers "vote" (usually with their dollars) for the market offering they feel best [blank] their needs. When marketers understand how buyers [blank] at a decision, they can create offerings that will attract buyers.
Sample Answer & Audio Transcript
A market can be defined as a group of potential buyers with needs and wants and the purchasing power to satisfy them. During the exchange process, the potential buyers "vote" (usually with their dollars) for the market offering they feel best meets their needs. When marketers understand how buyers arrive at a decision, they can create offerings that will attract buyers.
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