Longevity

People are living longer and this longevity is good news for sales teams. It results in a much more precise customer base for them to work from. Why we are living longer is not the issue for anyone involved in drawing up plans to market a product. What they focus on is the fact that there are now more age groups to target, which means that a sales pitch can be re-worked a number of times to more exactly fit each one. For example, rather than referring simply to 'adults', there are now 'starting adults', 'young adults,' and 'established adults'. Similarly , markets no longer talk about 'children', but tend to refer to a fuller range of categories that include 'kids', 'tweens', 'pre-teens' and 'teenagers', We now have a very diverse population in terms of age, and that can only be a bonus for business.