Recruitment Tool

The six programs represented here report that word of mouth is by far their most effective recruitment tool, particularly because it typically yields candidates [blank] are similar to previously successful candidates. Moreover, satisfied candidates and school systems are likely to spread the word without any special effort [blank] the part of their program. Other, less personal advertising approaches, such as radio and television spots and local newspaper advertisements, have also proven fruitful, especially [blank] newer programs. New York uses a print advertising campaign to inspire dissatisfied professionals to become teachers. Subway posters send provocative messages to burned-out or disillusioned professionals ."Tired of diminishing returns? Invest in NYC kids" was just one of [blank] Madison Avenue-inspired invitations. News coverage has also proven to be a boon to alternative programs. When the New York Times, for example, ran a story about the district's alternative route program, 2,100 applications flooded in [blank] the next six weeks.