Dorothy

We all know the scene: Dorothy closes her eyes, and repeats the Good Witch's mantra, "No coordinates exist like one's domicile, no coordinates exist like one's domicile, no coordinates exist like one's domicile." Only Dorothy doesn't say that. She says five one-syllable words, "There's no place like home." Each a word you probably learned in your first year of speaking, each perfectly concise. It's not that L. Frank Baum didn't have a thesaurus. It's that in most cases $10 words fail. When it comes to words, bigger isn't always better. Ten-dollar words are rendered worthless if they're not understood. That's not to say every piece of literature should be written at a fourth-grade reading level, but it is important to know your audience. If you're a novelist, your audience is probably expecting 300 pages of vivid descriptors. At the very least, they're expecting you won't use the same 50 words to fill those pages. But most of us don't have the luxury of a captive audience. We're competing against a whole world of distractions and we're fighting for space in an attention span that continues to shrink across generations.