#RTL-304Re-tell LectureAcademicMedium

Library Smell

Official Question Material
Prep: 10 Seconds

Official Audio Prompt

Indeed the library, we've all been to a historic library, we've all enjoyed the smell of a historic library but what is it and what does it mean? When we've recently, when the UCLA Centre for Sustainable Heritage, we've recently been asked to assess the environment at another historic library at St. Paul's Cathedral, the Wren Library, an incredible place, and it has such an intensive smell of old books and we were also asked for the first time read. I was actually quite taken aback by the brief. We were asked, whatever you do, please preserve the smell, it's so important to our audience, it's so important how people perceive the library. So that was quite an important message in our research. And indeed, the smell is an important way of how we communicate with the environment. This piece of research was done by an advertising company because advertisers are so interested in how we interact with each other and the environment and we see that the majority of people use sight, obviously, to interact with the environment, but on the second place, we see that smell is also very very important. It is also very, very interesting.

Sample Answer & Audio Transcript

Indeed the library, we've all been to a historic library, we've all enjoyed the smell of a historic library but what is it and what does it mean? When we've recently, when the UCLA Centre for Sustainable Heritage, we've recently been asked to assess the environment at another historic library at St. Paul's Cathedral, the Wren Library, an incredible place, and it has such an intensive smell of old books and we were also asked for the first time read. I was actually quite taken aback by the brief. We were asked, whatever you do, please preserve the smell, it's so important to our audience, it's so important how people perceive the library. So that was quite an important message in our research. And indeed, the smell is an important way of how we communicate with the environment. This piece of research was done by an advertising company because advertisers are so interested in how we interact with each other and the environment and we see that the majority of people use sight, obviously, to interact with the environment, but on the second place, we see that smell is also very very important. It is also very, very interesting.
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