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Instant - Bags

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In 1958 instant noodles went on the market, yellowish wormy bricks in cellophane bags, and were laughed at by fresh-noodle makers all over Japan. They were just a high-tech craze, costing six times as much as the fresh stuff; they would never catch on. By the end of the first year, Momofuku Ando had sold 13m bags and had attracted a dozen competitors. He never looked back. The Japanese voted instant noodles their most important 20th-century invention, Sony Walkmans notwithstanding. Mr. Ando's firm, Nissin, became a $3 billion global enterprise. According to the article, which of the following are true about this instant noodle business?

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