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Ecosystem Advantage
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Some of the world's leading companies, many with iconic brands, are turning the clock back not just for minutes, days, weeks and months, but by centuries to organize themselves into loosely coupled networks or ecosystems. Nothing new there, according to Professor Peter Williamson of the Cambridge Judge Business School, these ecosystems were evident in Tuscany during the 14th century as an essential part of the textile industry. The management of common land in medieval Britain was yet another example. Professor Williamson's produced a working paper,Ecosystem Advantage, How to Boost Your Success by Harnessing the Power of Partners. It's based on the observation of best practice and detailed case studies which suggest that some companies are turning back to loosely coupled networks similar to those medieval commons as a response to the demand for today's complex integrated solutions.
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