Employers' acknowledgement

Well, employers are currently experiencing a love-hate relationship with social media. Some are using it to their advantage. They're reaching more customers, increasing sales and improving their brand image through social networking sites. They're also using them for recruitment. On the other hand, many employers continue to see the bad side of social media and believe that it poses a threat to their business. Negative comments online can damage a brand and employers also worry that employees might spend too much time online during working hours, stopping them from working effectively and completing all their tasks. But this problem provides employers with an opportunity. Employees who spend a lot of time on social networking sites do it because they're bored. They don't feel challenged and want to fill their time. This suggests that employers should take a more active role in providing development opportunities for their staff and setting new goals. This way, they can benefit from the advantages of social media without experiencing the difficulties.