#401Highlight Incorrect WordsAcademic,CoreMedium

McDonald

Official Question Material
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Official Audio Prompt

The food and beverage industries spend more than $10 billion a year in the US to market their [products:items] to children. And it's money well spent for them - by age 2 [children:youngsters] may already harbor preferences for certain brands. And kids under 6 can often associate brands and with specific products. Such as McDonald's. Here's how [powerful:strong] the McDonald's brand is, according to a study just published in the August issue of the journal Archives of Pediatric and Adolescent Medicine: [preschool:toddler] kids were given the exact same food in either unmarked packages or in McDonald's packaging. But the kids, all between 3 and 5 years old, said they liked the taste better when the food looked like it was from McDonald's.One of the foods tested was [carrots:tomatos] . What's up is that the kids said they liked quote McDonald's carrots endquote better than just plain [carrots:tomatos] by more than 2 to 1. And the more tv sets in a kid's home, the more likely he or she was to prefer the food in McDonald's bags.

Sample Answer & Audio Transcript

The food and beverage industries spend more than $10 billion a year in the US to market their products to children. And it's money well spent for them - by age 2 children may already harbor preferences for certain brands. And kids under 6 can often associate brands and with specific products. Such as McDonald's. Here's how powerful the McDonald's brand is, according to a study just published in the August issue of the journal Archives of Pediatric and Adolescent Medicine: preschool kids were given the exact same food in either unmarked packages or in McDonald's packaging. But the kids, all between 3 and 5 years old, said they liked the taste better when the food looked like it was from McDonald's.One of the foods tested was carrots . What's up is that the kids said they liked quote McDonald's carrots endquote better than just plain carrots by more than 2 to 1. And the more tv sets in a kid's home, the more likely he or she was to prefer the food in McDonald's bags.
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