Health Economics

The mayor of New York famously tried to ban super-sized sodas. But instead of [legislating:regulating] a drink's volume, maybe we should change its name. Because a new study shows that the words we use to describe portion size affect how much we actually [consume:produce] . The findings are in the journal Health Economics. As portion sizes at many restaurants grow larger, so do our waistlines. Of course, no one says we have to finish that three-quarter pound burger or [chug:hang] an entire Big Gulp. But what determines when we lay down the fork and push away from the table? To find out, researchers [led:fried] by Brian Wansink of the Cornell Food and Brand Lab served up some spaghetti. Some volunteers received a portion labeled "regular," others got a dish described as "double size. "Although both plates contained the same amount of pasta, people ate more when they thought their serving size was normal. Participants who thought they'd gotten the piggy-sized portion left 10 times more food on their plates. So if a big beverage were [called:shouted] , say, Double the Size of your Stomach," maybe we'd think twice about draining every last drop.