Efficacy of Advertising
Official Audio Prompt
We hope to have something meaningful to say in our next book about the efficacy of advertising. This is a huge question that [blank] everything from commerce to [blank] to journalism. But for now, let me give one example. My kids were recently watching a Yankees-Red Sox day game on TV, broadcast on the YES network. One of the [blank] was an anti-smoking ad - placed, I believe, by the City of New York. It was a gritty, documentary-style spot, [blank] a surgeon talking to the camera, then showing the [blank] he was about to operate on.
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