Adidas

Adidas teamed up with an organization called Parley for the Oceans. Parley goes out and collects plastic waste from the ocean. Adidas uses the plastic waste to make shoes. Shoes made with plastic from the ocean: good for the environment and good for business. Because if you know that rapidly growing consumer segment known as hipsters - and I know you know hipsters - then you know that a hipster faced with the choice between a no-name shoe and an Adidas made with plastic from the ocean will pick the Adidas every day of the week and twice on Sunday, and then walk around like it's no big deal but look for every opportunity to talk about them.